Language Proficiency
English, German, Swiss-German and Basic French
Lee Strasberg Theatre and Film Institute



Hosting has always come naturally for the 36-year-old Swiss-Chinese. In fact, it's a craft that he has spent the past 16 years honing and adapting throughout his busy career.

Besides being a VJ for MTV Asia (reaching over a 100M households) and VIVA Europe (music channel), Max has also hosted the Swiss equivalent of American Idol named "MusicStar", Mercedes Benz Zurich Fashion Days, the renown Zurich Film Festival and most recently the 20th Asian Television Awards which reached over 300Mio. households, just to name a few.

His other talent, lies in acting. A graduate of the Lee Strasberg Theatre and Film Institute, he has played a variety of lead roles in dramas and comedies. Notably, he was the lead role in Singapore's No. 1 TV series "First Class”, which was nominated for an International EMMY. More recently he was the lead role in the critically acclaimed Swiss cinema release "Who Killed Johnny" and Singapore’s TV Series “Lion Moms”.

Max graced many covers the likes of “Men’s Health”, “iFitness”, “Style” etc. and is currently the global brand ambassador for clothing label CAMP DAVID as well as an ambassador for MINI in Europe, marking a transition from a household name in the European and Asian Entertainment Industry to a successful name and brand. He is the former brand ambassador of Dockers, Adidas and Johnnie Walker in South-East Asia.

Aside of being an entertainer, Max has also been labeled a successful entrepreneur, being the owner of, one of Hollywood's hottest restaurants/clubs in recent years and playground of the rich and famous, partner of his own content production company with offices in Singapore ( ), Zurich ( and LA, as well as developer and owner of his own villa resort in Bali, Hidden Hills Villas (

Max’s past times include an immense passion for racing, as his father was a professional race car driver and passed down the love of the sport to his son. As a result of his expertise and enthusiasm for racing cars, Max has had the privilege of hosting the Formula 1 Singapore Night Race over the past several years and continues to hit the track with his friends on his time off.

In 2007 he won the ELLE Breakout Star of the Year Award for South-East Asia and was named as one of the 100 most important and influential Swiss personalities, by Switzerland's leading people magazine "Schweizer Illustrierte".

Max Loong is proudly represented by FLY Entertainment.