On the 4th, 18th of June and 2nd, 16th of July a special Mall GSS promotion took place at JCube Mall Level 2, J.Avenue. The GSS campaign was to increase the spending and footfall in the mall to encourage shoppers, and reward them. To create the vibe of a game show with Melvin Lim and Royce Lee as hosts, the bingo game was used to attract lower spending shoppers to participate and spend more.
There was an incredibly number of participation from the crowd over the last 4 sessions as $28,000 worth of prizes including air tickets were given out to lucky shoppers to Seoul, Hong Kong and Bangkok. During the campaign, hot deals were rolled out to specific tenants to promote the special deal item to increase the spending power within the stimulated hour.