AXA Life Singapore held a Launch to announce their entry in Singapore's Shield market to their agents as well as brokers. The product launch, held on 12 April 2016, organized by FLY Entertainment, was full of Singaporean flavor and context with a good balance of fun and humour.
Moving beyond the conventional presentations of product features, the event was anchored by a main spectacle – The AXA Shield Heroes Skitsical – a musical cum skit hybrid performance. The skitsical featured many FLY Entertainment artistes - Munah Bagharib, Ebi Shankara, Carla Dunareanu, Joshua Tan, Maxi Lim and theatre actress - Audrey Luo.
The 4 unique selling points (USP) were artfully weaved into a song and dance performance, entertaining the audiences while extolling and reiterating the key features of AXA Shield throughout the event.
The event was hosted by FLY Entertainment's Irene Ang, a household name and iconic artiste in Singapore.